This is what happened to one of my childhood favorites called the Marathon bar. Do you remember it's red wrapper with the ruler on the back and the caramel braid that was dipped in chocolate? It was discontinued in 1981. How about the Bar None candy bar by Hershey's (in the late 80's) that was chocolate wafer like with nuts? Or just recently the discontinued original Peanut Butter Twix candy bar? I almost could cry! Now they have a new dark chocolate cookie center version and it's awful. Have you tried it? I'd say don't bother.
So, to help me keep my new favorite candy around, I have a plan. If you and everyone you know buys a bag or two of this awesome candy then maybe, just maybe, the M & M people will keep it around?! It's just a thought... so go out and buy some. Of course, if you don't love it as much as me, I'd be happy to take it off your hands! :)